Summary:
Expofranchise opens today in Lisbon, featuring over 50 brands and technology showcases.
Franchising contributes 8.3% to Portugal's GDP in 2023, marking significant growth.
185,423 jobs created by the franchising sector, representing 27% of total employment.
Interactive virtual reality experiences and innovative tech solutions will be showcased at the event.
The event includes participation from major brands in restoration, health, real estate, and more.
Expofranchise Kicks Off in Lisbon
Starting today, the Expofranchise is taking place at Pátio da Galé in Lisbon, offering attendees a two-day experience filled with technology, major brands, and various franchising formats. With over 50 brands participating, the event promises insightful lectures and engaging experiences for all visitors.
A Showcase of Diverse Brands
Organized by the Portuguese Franchising Association, the fair features representatives from multiple sectors including:
- Restoration: Brands like Portugália, Nata Lisboa, Fireaway Pizza, Seventh Brunch, and more.
- Health and Wellness: Companies such as Bodyconcept, Fitness Factory, and Vivafit.
- Real Estate: Representatives from Remax, UNU, and Century 21.
- Finance: Featuring Maxfinance and Doutor Finanças.
- Specialized Services: Including Glassdrive, Melom, and Midas.
- Distribution: Companies like Grupo Auchan and Meu Super.
Franchising's Economic Impact
Franchising is an evolving sector that continues to grow, solidifying its role as a vital driver of the national economy. In 2023, it accounted for 8.3% of Portugal's GDP, a significant increase from 7.23% the previous year. The turnover in this sector surged by 29.41%, rising from €17 billion in 2022 to €22 billion in 2023, marking the highest growth recorded in Portugal.
Job Creation through Franchising
In 2023, franchising was responsible for 185,423 jobs in Portugal, representing 27% of the country’s total employment. This reflects a growth of 4.78% from the previous year.
Technology Integration at the Fair
At the Expofranchise Experience area, brands will showcase how they are integrating technological solutions into their operations. Visitors can engage in virtual reality experiences, participate in interactive games, and see firsthand how technology is shaping the future of franchising.
Innovative Franchise Models
Digital and tech businesses are increasingly expanding into franchising. Notably, Assembly, a technology school for all ages, offers an immersive experience in the virtual world. Visitors can try the Job Simulator-Office Worker, where they can step into the shoes of an office worker, tackling tasks like creating presentations and participating in company events. Additionally, speed enthusiasts can enjoy an immersive driving experience with Gran Turismo using VR technology.
The School of Rock franchise will also be present, providing participants the chance to form a rock band and learn about concert production.
The 27th edition of Expofranchise is organized by the Portuguese Franchising Association (APF) and is sponsored by Cofidis.
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