Granado Expands Its Luxurious Presence in Portugal with a New Store in Lisbon's El Corte Inglés
Marketeer22 hours ago
1010

Granado Expands Its Luxurious Presence in Portugal with a New Store in Lisbon's El Corte Inglés

Business
granado
perfumery
luxury
lisbon
elcorteinglés
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Summary:

  • Granado, a historic Brazilian perfumery brand, opens its second store in Portugal at El Corte Inglés, Lisbon

  • The brand, founded in 1870 by a Portuguese pharmacist, celebrates 155 years of history

  • This expansion is a key step in Granado's European internationalization strategy

  • The new store combines tradition and modernity with a sophisticated tropical design

  • Sissi Freeman, Marketing and Sales Director, highlights the special connection between Granado and Portugal

Granado, the historic Brazilian high perfumery brand founded in 1870 by a Portuguese pharmacist, is set to open its second store in Portugal, located in El Corte Inglés, Lisbon. This move marks another milestone in the brand's European internationalization strategy.

After making its mark in Chiado in 2022, the 155-year-old brand strengthens its presence once again, embracing its roots and expanding its luxury footprint. "Opening a second store in Lisbon holds a special meaning for us. Portugal is a part of our history and identity. This new space not only signifies our growth but also a reunion with our origins. The Portuguese audience has welcomed Granado with open arms, and we aim to continue offering a unique sensory experience," shares Sissi Freeman, Marketing and Sales Director of Granado.

Located on the ground floor of the Beauty&Perfumery section in El Corte Inglés, Lisbon, the new store will embody the brand's signature blend of tradition and modernity, featuring a sophisticated tropical design.

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