Lisbon Ad Health: A New Era in Health Advertising
Starting this year, Lisbon Ad Health will operate independently from the Lisbon International Advertising Festival. This festival aims to celebrate creativity in the fields of health, well-being, and pharmaceuticals, and is scheduled for June 11-12.
With this change, Lisbon Ad Health will establish itself as an independent festival featuring its own executive jury of 11 members, with distinct dates from the Lisbon International Advertising Festival, which will take place again in early October.
Registrations for the inaugural edition in this new format are now open, offering a 20% discount until February 14. The president and other members of the executive jury will be announced in the coming weeks.
"Globally, we are moving toward a specialization in health-focused advertising, as evidenced by trends driven by major holding companies and global advertising networks opting for independent agencies specialized in their respective fields," stated Ana Firmo Ferreira, CEO of the festival. "It makes perfect sense to invest in the autonomy of Lisbon Ad Health, enhancing its relevance and aiming to establish it as one of the leading global advertising festivals in the health sector," she added.
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