Sephora's Debut in Lisbon's Heart
Sephora has opened its first street-level store in Lisbon, located in the bustling Baixa area. This new outlet is situated near the iconic Arco da Rua Augusta, directly opposite the MUDE museum, occupying the entire ground floor of a Pombaline-style building. Spanning 265 square meters, the store is stocked with a wide range of beauty products, including makeup, skincare, hair care items, and fragrances.
Monica Cigognini, General Director of Sephora Iberia, expressed pride in the opening, stating, "We are proud of the Sephora Rua Augusta opening as it is the first street store in Lisbon and is located right in the heart of the city. The exterior facade has been preserved, respecting the Pombaline style characteristic of this historic area."
Beyond product sales, the store features dedicated service areas. The Beauty Hub is equipped with four makeup stations, and there is a section for hair care services. Additionally, the well-known BrowBar by Benefit offers specialized eyebrow treatments.
Technology is integrated throughout the space. In addition to traditional checkout counters, there are self-service payment terminals for quicker transactions and a specific area for picking up online orders.
Address: Rua Augusta, 17 (Baixa). Open Monday to Sunday from 10:00 to 21:00.
Comments
Join Our Community
Sign up to share your thoughts, engage with others, and become part of our growing community.
No comments yet
Be the first to share your thoughts and start the conversation!