Vista Alegre Leverages AI for Efficiency and Talent Retention
Vista Alegre, a renowned Portuguese ceramics manufacturer, is embracing artificial intelligence (AI) to enhance its operations and competitiveness. The company's CEO, Nuno Terras Marques, revealed in an interview with Lusa that AI is already being implemented in one of their pilot factories for quality control, specifically detecting micro-cracks in products.
Marques emphasized the importance of AI in achieving greater efficiency, stating that it allows Vista Alegre to "innovate and invest in development, harnessing new technologies to become more efficient." This aligns with the company's strategy to adapt to the evolving preferences of modern consumers.
Two Key Focus Areas: Talent Retention and Energy Efficiency
In addition to AI, Vista Alegre is prioritizing two key areas: talent retention and energy efficiency.
To retain its workforce, Vista Alegre is committed to providing improved working conditions and fostering a strong sense of connection and belonging among employees. This includes nurturing a multigenerational workforce, with experienced professionals mentoring younger colleagues.
Recognizing the substantial impact of energy costs, particularly due to recent global events like the Ukrainian war, Vista Alegre is investing over €10 million in initiatives to improve energy efficiency. This includes hybrid furnaces, which aim to reduce dependence on gas.
These strategic initiatives highlight Vista Alegre's proactive approach to navigating the challenges of a changing global landscape while preserving its rich heritage and legacy.
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