A Luxury Olfactory Experience with Prada Paradigme
Between tradition and avant-garde, Prada arrives in Lisbon with an exclusive pop-up to introduce its latest men's fragrance: Paradigme. A sensory and interactive experience that promises to captivate all senses.
They say the Devil wears Prada. But could he also smell like the brand's exquisite fragrances? The answer is a resounding yes, especially with the arrival in Lisbon of an exclusive pop-up from the Italian luxury house. And there's only one protagonist: the newly launched Paradigme perfume, with actor Tom Holland as the official ambassador.
For six days, from November 5th to 10th, the Central Square of Colombo promises to transform into a true olfactory paradise, inviting all visitors to discover Paradigme, launched this summer. With a legacy dating back to 1913, Prada combines the best of both worlds – tradition and avant-garde – in a luxury activation that promises to surprise all senses.
What You'll Find at the Prada Pop-Up
Paradigme stands out as an amber and woody fragrance, proposing a new perspective on contemporary masculinity, in line with Lisbon's creative and cosmopolitan spirit. Therefore, it's no surprise that the Portuguese capital was chosen as the setting for this exclusive (and ephemeral) Prada activation.
However, at the Central Square of Colombo, you can find much more than just a luxury perfume. The space is dominated by a complete sensory experience, where visitors are invited not only to test Paradigme but to journey through each of its olfactory notes. How? The journey begins with a visit to the pop-up... and then it's all about enjoyment.
In addition to free testing and samples that you can take home, the pop-up reflects the essence of the brand, in a proposal that invites visitors to explore the paradigm "What if there's another way?" With an interactive word search, printed photographs and gifts, there's even space for personalization of packaging (if you purchase the perfume).
Address: Praça Central Colombo, Centro Comercial Colombo (Lisboa)
Schedule: November 5th to 10th, from 10:00 to 00:00
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