Revolutionizing Business: Algarve's Winds Marketplace Bridges Gap Between Small and Large Companies

Winds: A Fair Trade Marketplace for All Businesses

Launched by José Carlos Leandro, the owner of Hotel Alísios, Winds was created in the Algarve to facilitate fair trade among companies. The platform is now operational in all 18 districts of Portugal and is set to expand to the autonomous regions of Açores and Madeira by the end of the year.

Addressing Disparities in Business Conditions

Leandro recognized a significant discrepancy in negotiation conditions between small and large companies. In response, he founded Winds in 2019, a marketplace designed to promote equitable trade among businesses of all sizes and locations. Currently, Winds boasts 110 buyers and 152 sellers, moving over €52.9 million in transactions across various sectors, including food, energy, office supplies, security, IT, chemicals, and construction materials.

A Unique Business Proposition

According to Miguel Segarra, the marketing and communication manager at Winds, the platform has become a phenomenon, attracting attention from businesses eager to join. With over 201,000 orders processed by September 2024, Winds operates 24/7, enabling seamless transactions. Notable clients include suppliers like Sogenave, Aviludo, and Nestlé, which handle the transportation of goods.

To access Winds, buyers pay a monthly subscription of €25, while sellers incur a 3% fee on sales. With the support of Caixa Geral de Depósitos, Winds ensures a 120-day interest-free payment option for buyers, while sellers receive immediate payment.

The Only Marketplace of Its Kind in Europe

Segarra emphasizes that Winds is the only online marketplace in Europe where companies of all sizes can negotiate under equal terms. This unique model allows buyers to settle payments within four months, while sellers benefit from prompt payment the following day.

The company, which employs eight people, aims to boost regional commerce by establishing a presence in the Madeira and Açores markets, allowing for local suppliers and buyers.

Winds is committed to creating a more equitable and accessible commercial environment for all businesses, making it a pivotal player in the Portuguese business landscape.