iServices Expands in Lisbon with New Store on Rua do Ouro

iServices, a market leader in smartphone repairs and the sale of refurbished equipment, has just opened its 68th store in Portugal, marking its 23rd in the Lisbon Metropolitan Area. Located on the iconic Rua do Ouro, at the intersection with Rua Vitória in the heart of the Baixa Pombalina, this new opening is another step in the brand's expansion strategy, which continues to strengthen its presence in the country's most relevant urban centers.

The new store stands out not only for its location—one of the main commercial axes of the capital, near areas of high pedestrian, tourist, and business traffic—but also for the brand's investment in spacious, functional spaces with specialized service. As usual in the iServices network, the new point of sale offers fast equipment repair services, sales of refurbished smartphones and tablets, and a wide range of accessories from the iS brand.

Bruno Borges, founder and CEO of iServices, stated, "Rua do Ouro is a symbol of centrality and dynamism in Lisbon. Despite already having a presence in the vicinity, we believe this new store positions us even more strategically, close to those who live, work, or visit the heart of the city. It's an opening that combines geographical relevance with brand notoriety—at a time when we are reinforcing our commitment to proximity, sustainability, and innovation in technology retail."

The Portuguese brand now has over 100 stores in four countries—Portugal, Spain, France, and Belgium—and has been accelerating its growth pace. In 2025 alone, iServices inaugurated 23 new spaces, maintaining its focus on physical expansion, service digitization, and democratizing access to sustainable technology through repair solutions and certified refurbished equipment.

The opening on Rua do Ouro further reinforces iServices' role in revitalizing urban commerce and creating customer-centered shopping experiences. An investment that accompanies the growing demand for sustainable alternatives in the technology sector and meets the demands of an increasingly informed and demanding consumer.