Rising Grocery Bills: How Portuguese Consumers are Spending More at Supermarkets

Increased Spending Habits of Portuguese Consumers

Recent Nielsen market research reveals a significant shift in the purchasing behavior of the Portuguese. More groceries and beverages are finding their way into shopping carts across the country.

Growth in Consumer Goods

During the four-week period from November 4th to December 1st, sales of fast-moving consumer goods in Portugal saw a 6.4% increase year-on-year. Notably, manufacturer brands outperformed private label products with a 6.9% rise, compared to 5.8% for private labels, indicating a shift in consumer preference.

Home and Personal Care Products

In the realm of home hygiene, there was a 5.8% growth, primarily driven by manufacturer brands. Meanwhile, purchases of personal hygiene items surged by 8.1% during the same period.

Food and Beverages on the Rise

Food purchases increased by 6.6%, with manufacturer brands leading at 6.7% growth over private labels at 6.4%. The beverage category also experienced growth, up by 4.7%, with manufacturer brands slightly edging out private labels (4.7% vs. 4.6%). This trend reflects a growing preference for branded products among consumers.

Summary

The data indicates a notable trend in Portuguese shopping habits, with an increased focus on higher-quality manufacturer brands across various product categories. As consumers become more selective, the dynamics of the supermarket shopping experience continue to evolve.