Normal has been making waves in Portugal since its arrival in 2022 and is now expanding with a new location in Lisbon. On March 26, the latest store opens at 27 Avenida Álvares Cabral, bringing its unique shopping concept to the vibrant Largo do Rato and Estrela neighborhoods.
This new store will feature a wide range of trending products, including makeup, hair accessories, personal hygiene items, detergents, sweets, and various TikTok trends—all at affordable prices.
To celebrate the grand opening, Normal has planned special surprises for the first visitors. Isabel Balsas, Country Manager of Normal Portugal, expressed excitement about the new location, emphasizing its uniqueness and the goal to provide a distinct and accessible shopping experience.
The store promises a maze-like layout that encourages exploration and discovery of well-known brand products across categories such as skin care, hair care, oral hygiene, makeup, home cleaning, snacks, and beverages.
Currently, Normal operates 33 stores across Portugal and continues its expansion with both street and shopping mall locations, aiming to engage local residents and visitors alike.
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