Almada Negreiros' Historic Panels Return to Lisbon in Eleventy's First Portuguese Store

A Cultural Gem in the Heart of Lisbon

It's impossible to enter this store without immediately looking up. The brand is Italian, but the interior is quintessentially Portuguese. We're in the historic Diário de Notícias building, designed by Porfírio Pardal Monteiro, winner of the Valmor Prize in 1940. Since the newspaper left Avenida da Liberdade nearly a decade ago, the ground floor had remained closed to the public. After rehabilitation that transformed the building into 34 luxury apartments, the space is reopening its doors. It's now the first Eleventy store in Portugal.

Photo: Joana Linda

The brand, founded in Milan in 2007, stands out for its sober and timeless design in collections for both men and women, and for the dialogue between tailoring and more casual pieces. With doubled attention to materials, everything is produced in Italy. "Although we considered cities like Madrid or Barcelona, it was the affective connection to Portugal that defined our choice," says Lurdes Cabral, one of those responsible for opening the first Eleventy store in the country, quoted in a statement.

Photo: Joana Linda

The Real Stars: Almada Negreiros' Masterpieces

Without disrespect to the clothing and accessories, they're not what shines the most. In total, the room has three panels by José de Almada Negreiros, jewels of Lisbon's decorative painting, commissioned to the artist and executed on-site in 1939. The largest and most surprising is right in front of the eyes of those who enter. Mapa-Múndi is a large-scale representation of the planisphere, with references to the four elements, the 12 zodiac signs, mythological creatures and scenes, animal species, different geographies of the earth, and the telegraph as a symbol of progress.

Designed by the Milanese studio Parisotto + Formenton Architetti, responsible for all the brand's stores, the interiors were shaped to the scale of the works. Measurements were respected to the centimeter so that none of the coverings would overlap the artworks that Almada Negreiros once painted in plain sight. Besides the large planisphere, he also painted Mapa de Portugal and As 24 horas na redacção do Diário de Notícias. The first, as the name indicates, represents mainland Portuguese territory through an arid landscape. In the second, there are two chronological sequences with the life cycle of the news.

Photo: Joana Linda

More Than a Store: A Social Hub

And proving that the new Eleventy in Lisbon doesn't live on fashion alone—nor on art—the space includes a cafe and bar. More than a store in a historic city space, it's a social gathering place open to all. "The cafe is part of our vision of hospitality. It will be under the direction of Italian chef Andrea Berton, who brings a gastronomic approach aligned with Eleventy's spirit—natural, refined, and unique. We want it to be a space open to the city," continues Lurdes Cabral in the statement. From pastries to coffee options, regardless of purchases, a snack is guaranteed.

Avenida da Liberdade, 266 (Marquês de Pombal). Mon-Sat 10:00-20:00