Chiara Ferragni and Camila Coelho, two of the most prominent figures in the digital influencer world, recently graced Lisbon with their presence for the ICON conference, a major international event focusing on influence and digital entrepreneurship.
A Taste of Portugal
Upon her arrival, Ferragni didn't miss the chance to indulge in a pastel de nata, claiming it was her first. However, her culinary exploration took a turn towards the international as she dined at the trendy JNcQUOI Asia on Avenida da Liberdade.
The ICON Conference
Ferragni's participation was a highlight of the ICON conference, where she shared insights on transitioning from an influencer to an entrepreneur, emphasizing the importance of authenticity in building an empire. Her session was moderated by TVI journalist Pedro Benevides.
Camila Coelho's Presence
Not to be outdone, Camila Coelho, with over 10 million Instagram followers, discussed her rise as a beauty guru in a panel with actress Rita Pereira. Coelho, staying at the same Chiado hotel as Ferragni, showcased her fashion-forward looks around Lisbon, even enjoying a meal at ÀCosta with her nearly 3-year-old son, Kai.
Other Notable Participants
The event also featured Portuguese business and political figures, including Minister António Leitão Amaro and ANA Aeroportos' president José Luís Arnaut, alongside local influencers like Cristina Ferreira and Mia Rose. International highlights included Simon Cowell's appearance in a panel moderated by José Eduardo Moniz.
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