Lidl Lights Up Lisbon Festivals with 'Santos Poupa Lares' and Thematic Activities

Lidl is back at the Lisbon Festivals for the third consecutive year, reinforcing its commitment to tradition, Portuguese culture, and closeness to local communities.

From May 31 to June 29, the brand promises to enliven Lisbon's festivals with the contagious energy of the 'Santos Poupa Lares' and various thematic activities spread across the city.

In a statement, Lidl highlights that it will 'fill the festivals with color, energy, and festive spirit', with customized activations in iconic locations such as Mouraria, Campolide, Vila Berta, Estrela, or Santa Catarina. Lidl's presence includes decorative elements like illuminated arches, garlands, banners, thematic uniforms for the staff, and even a 'porta-bifanas'.

Among the activities, standout moments include 'Tens Cara de Santo?', an interactive game to discover who resembles Santo António or Santa Paciência the most; 'Narizinho Santo', a sensory challenge to guess Lidl products just by smell; or 'Jogo da Sardinha', for the most agile to compete for symbolic prizes. 'Santo Provérbio' and 'Estendal Lidl' promise to add even more color to the festive nights.

The celebration culminates on the night of June 12, with Lidl's participation in the Popular Marches on Avenida da Liberdade. This year, the brand brings a food truck that will offer its croquettes to the revelers.

Beyond the festivals, Lidl returns as the naming sponsor of the 13th edition of the LIDL Corrida de Santo António, scheduled for June 8, 2025. The race, with routes of 10 km and 4 km, takes place in Belém and offers participants who finish the race the traditional 'Cheira a Lidl, Cheira a Lisboa' basil.

With this reinforced presence, Lidl aims to 'celebrate the joy of sharing moments together, the authenticity of traditions, and the desire to party, always accompanied by Lidl products, with the highest quality at the best price', the brand states in its release.