RTP and EGEAC Strengthen Partnership
EGEAC and RTP have reinforced their collaboration, ensuring that the Santo António Weddings and the Marchas Populares de Lisboa will be broadcasted for the next three years. According to Carlos Moedas, this initiative is a testament to RTP's commitment to providing a "public service" that reflects the soul of Lisbon.
Selection Process
Following a consultation with the three major open channel operators (RTP, SIC, and TVI), RTP was selected to host the broadcasts over TVI. This decision guarantees the transmission of major cultural events in Lisbon for the next three years.
The agreement was formalized in a ceremony held on April 4 at the Teatro Variedades, attended by key figures including Pedro Moreira, president of EGEAC, and Nicolau Santos, president of RTP.
Cultural Significance
Pedro Moreira expressed gratitude for Carlos Moedas' presence, highlighting the mayor's ongoing support for cultural initiatives. This partnership not only preserves Lisbon's traditions but also promotes innovation in cultural representation. The protocol will enable the recording and broadcasting of other cultural activities, including major concerts and public events.
Investment in Culture
Carlos Moedas emphasized that this partnership represents an investment of €1.5 million, acknowledging the significance of the events as essential to Lisbon's identity. He praised RTP for its efforts in promoting these celebrations, reinforcing the city's cultural vibrancy.
A Commitment to Public Service
Nicolau Santos described the retransmission of Lisbon's festivities as a genuine public service, linking the Santo António Weddings and the Marchas to the city's unique cultural fabric. He assured that the RTP would deliver these events with innovation and dedication, reaching audiences worldwide, especially the Portuguese diaspora.
Conclusion
This collaboration marks a pivotal moment in Lisbon's cultural landscape, ensuring that its cherished traditions continue to thrive and be celebrated both locally and internationally.
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