Launch of 'Savor the Algarve'
The PRR REVITALGARVE project unveiled the brand 'Savor the Algarve' on February 26, at the facilities of the Algarve Regional Coordination and Development Commission. Approximately 150 attendees were present, primarily consisting of primary producers and agri-food sector transformers, along with various local development entities and associations.
Objectives of the Brand
The 'Savor the Algarve' brand aims to represent the Local Producers Network of Algarve (RPLA) and establish a quality seal for the region's agriculture. Producers and transformers can now join and utilize this brand by applying for membership in the RPLA and adhering to its regulatory criteria.
Strengthening Regional Agriculture
The brand not only serves as a factor of differentiation for locally produced goods but also seeks to unify and promote the region's agriculture, enhancing the competitiveness of this sector both nationally and internationally.
Future Developments
The brand's development will align with the growth of the RPLA, with plans for a website to connect producers with consumers, emphasizing short consumption circuits.
Event Highlights
The launch featured a demonstration of regional products and culinary tastings, with thanks to various associations such as the National Association of Goat Breeders of Algarvian Race (ANCCRAL), Algarve Livestock Breeders Association (ASCAL), and others involved in local agriculture.
Source: CCDR Algarve
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