Jameson's 'Must Be A Jameson' Campaign Lights Up Lisbon Bars with Interactive Fun

Lisbon is buzzing with Jameson's latest campaign, 'Must Be A Jameson', which is injecting new energy into the city's bar scene this October. This bold initiative by the iconic Irish whiskey brand focuses on fostering friendships through an interactive and multi-channel urban experience.

With strategic support from JCDecaux and Time Out, the campaign spans over 200 advertising faces across Lisbon and features 3 interactive MUPIs in key locations: Docas, Parque das Nações, and Praça de Londres. These digital panels allow consumers to access a real-time digital map showing participating bars offering the 'Friend Offer'—special prices when you order Jameson with a friend.

The use of interactive MUPIs with JCDecaux technology elevates the campaign's engagement. QR codes on all panels encourage people to 'see where to order Jameson with a friend offer', directing them to an exclusive website developed with Time Out. This platform provides a simple, intuitive map of Lisbon with a full list of bars and restaurants involved.

Partnering with Time Out strengthens the campaign's connection to the city and local audience, leveraging their deep knowledge of Lisbon's nightlife and ability to reach a young, urban demographic.

Beyond the physical presence on Lisbon's streets, the 'Must Be A Jameson' campaign is backed by a robust digital plan. This includes social media communications from the brand and Time Out, influencer marketing, and special activations at participating bars. These efforts aim to create unique, memorable experiences, reinforcing Jameson's role in promoting authentic gatherings and shared moments.

Through this integrated approach, Jameson aims to revitalize Lisbon's nightlife and celebrate the spirit of friendship and relaxation central to its identity. The campaign runs until the end of October, inviting all Lisbon residents to rediscover the city with a glass of whiskey and a friend by their side.