Super Bock is set to make Lisbon the heart of celebration during the Santos Populares, with a vibrant program that blends tradition, creativity, and unforgettable moments among friends. The brand is bringing its authenticity and good vibes to the entire city, with a unique lineup that celebrates friendship, music, and, of course, reunions.
As the Official Sponsor of the Lisbon Festivities, Super Bock is not just toasting but also surprising: double-decker buses — the Super Bus — will tour neighborhoods like Campolide, Santa Apolónia, Cais do Sodré, and Martim Moniz from June 2 to 14, from 6 PM to midnight, featuring Portuguese folk music karaoke and exclusive gifts onboard.
Beyond the wheels of fun, the brand introduces the Super Bock Meeting Points, sustainable structures with solar phone chargers built from reused brand crates. These will be scattered across iconic locations such as Arraial da Bica, Mouraria, or São Tomé, becoming must-stop spots between a sardine and a 'fino'.
This year, Super Bock is also hitting the heads — literally — of the revelers, with the debut of the Super Cap, a creative giveaway in partnership with designer and communicator Wandson Lisboa. He shared, "A brand I love invited me to do something I love: create. Creating something from scratch, something new to be on everyone's head. And the most amazing part: having total freedom to do it and even name it! I researched a lot, made many sketches, experiments, prototypes until we reached a conclusion together. And this is one, if not the best, thing I've done in partnership with a brand. The Super Cap is for everyone. To ask for one, or two 'finos'. Or if you want more, it's always good to shake them on your head as many times as needed to have 'finos' for friends. It's about friendship, it's about having fun. It's about celebrating."
The brand is also preparing an unforgettable night between June 12 and 13, with a contest offering stays in central areas like Mouraria or Cais do Sodré for three groups of four friends. To participate, just follow Super Bock's Instagram page and share a "miracle of the Saints" in the comments.
And since anything is possible at the festivities, there will also be a new Super Bock mascot roaming the city streets, toasting with everyone.
This year, Lisbon isn't just celebrating the Saints — it's celebrating friends, reunions, and the neighborhood spirit, with the authentic seal of Super Bock. As the brand says, it's a "miracle of the Saints."
)
Comments
Join Our Community
Sign up to share your thoughts, engage with others, and become part of our growing community.
No comments yet
Be the first to share your thoughts and start the conversation!