The summer of 2025 is drawing travelers to some of the planet's most iconic and vibrant destinations, with Portugal making its mark as Lisboa secures a spot in the global Top 10 according to Booking.com. From historic capitals to cosmopolitan cities and seaside paradises, the ranking highlights travel trends for the season, where culture, gastronomy, and local authenticity take center stage.
The Global Ranking — Most Sought-After Destinations
- Paris, France
- London, United Kingdom
- Tokyo, Japan
- Dubai, United Arab Emirates
- Bangkok, Thailand
- Alicante, Spain
- Nice, France
- Málaga, Spain
- Lisboa, Portugal
- Rome, Italy
Data from the platform indicates travelers are increasingly seeking personalized and immersive experiences, blending leisure, culture, and gastronomy. Lisboa's inclusion among the top ten underscores the Portuguese capital's rise as a premier destination, thanks to its balance of tradition and modernity.
Lisboa: The Atlantic Pearl Winning Over the World
Lisboa has distinguished itself as a destination where mild weather, stunning views over the Tagus, rich gastronomy, and local hospitality combine to create a unique experience. In recent years, the city has bolstered its cultural offerings with new museums, international events, and a thriving gastronomic scene.
Highlights for visitors include:
- Iconic viewpoints like Senhora do Monte or Santa Catarina.
- Historic neighborhoods such as Alfama, Mouraria, and Bairro Alto.
- Traditional gastronomy — from bacalhau à brás to pastéis de nata.
- Cultural events and music festivals throughout the summer.
2025 Travel Trends
Booking.com's report reveals:
- 58% of travelers want to explore new places.
- 53% seek a mental break from daily life.
- 52% aim to escape routine through unique experiences.
Family Travel
Families increasingly prioritize culturally enriching experiences for their children. While Paris, Dubai, Rome, Málaga, and Alicante lead in this category, Lisboa is gaining popularity as a safe, activity-rich family destination.
Group Travel
Group tourism, especially among Gen Z, is growing, driven by outdoor activities and shared experiences. For these travelers, cities like Málaga, Paris, London, Albufeira, and Valencia top the preferences.
Couples' Travel
Romantic getaways remain a trend. Paris, London, Palma de Mallorca, Rome, and New York lead, but Lisboa is emerging as an alternative for couples seeking charm, gastronomy, and riverside strolls.
The Top 10 for summer 2025 shows that alongside global capitals like Paris or London, there's room for destinations combining authenticity, culture, and hospitality, like Lisboa. The Portuguese capital's presence in this ranking confirms its growing international appeal and reinforces Portugal as a top-tier destination for all types of travelers.
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