Lisbon Takes Center Stage in Fashion
Lisbon has been transformed into a vibrant urban runway for El Corte Inglés's new Autumn-Winter 2025 fashion campaign, celebrating the return of the season's most striking trends with a cinematic production that blends fashion, emotion, and urban identity.
Iconic Streets as the Backdrop
Filmed in the iconic streets of the capital, the campaign turns Lisbon into an open-air catwalk, where the city's unique light, emblematic architecture, and cosmopolitan energy enhance the modern and bold spirit of the new collection.
Star-Studded Cast
The campaign features renowned international models: Alessandra Ambrosio, Candice Swanepoel, and Jon Kortajarena. With their charismatic presence and unmistakable style, these three models bring to life the key pieces of the collection, interpreting the urban, modern, and daring essence of El Corte Inglés fashion with naturalness and sophistication.
Styling and Collection Highlights
Styled by the acclaimed Belén Antolín, the spot showcases a selection of pieces that define the season's essentials, available in El Corte Inglés stores. The collection stands out for its sophistication and diversity:
- Long dresses and feminine blouses made from fluid fabrics.
- Perfectly tailored suits with patterns and a strong presence of animal print.
- Trench coats and jackets in oversized or classic versions, complementing monochromatic looks with maxi accessories and an 80s-inspired vibe.
For men, the offerings include high-neck sweaters, cashmere knits, white trousers for winter, and blazers with vintage details. Tailoring remains a cornerstone of the brand's own line, with pieces that combine elegance and attitude.
Creative and Technical Team
The campaign involved a multidisciplinary team of creative and technical professionals:
- Creative direction by César Brandariz, María Coronado, Javier Gómez Blanzaco, Inma Ruiz, Pablo García, and Julio Cesar Ortega.
- Production led by Eva Morales, Jesús Siguero, César Lamparero, and David Pascual.
- Direction by Álvaro Colom and cinematography by Florian Solin.
- Photography by Txema Yeste.
- Art direction by Thomas Petherick, with production by CAP and coordination by Adriana Pardo, Jaume Guinart, and María Martins.
- Post-production handled by La Metropolitana studio, and sound by El Corte Inglés's Sound Studio.
The campaign includes TV versions in 60”, 30”, 20”, and 10” formats.
Campaign Theme and Music
With the motto "Autumn Returns. Fashion Returns," set to the sound of "Just like a river," inspired by Miley Cyrus's music, El Corte Inglés invites everyone to experience fashion as an unstoppable current that flows through the city and merges with each person's style. Because autumn is back, and so is fashion.
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