SheUltra: The World's Largest Women's Trail Event Comes to Portugal
48 km with no time limit, where every woman moves at her own pace
SheUltra, the world's largest women's trail event, is making its debut in Portugal on November 1, 2025, starting in the Algarve. The 48 km route connects Praia da Falésia to the AP Victoria Sports & Beach Hotel, inviting all women to walk or run at their own pace—free from pressures and without any time constraints.
Founded in 2024 in Wales by Huw Williams, who was diagnosed with stage 4 neuroendocrine cancer, SheUltra emerged from a desire to create a safe space where all women feel included and supported. Since its inception, the event has expanded to the UK and Italy, gathering thousands of participants and raising over €92,000 for women's cancer support institutions.
In Portugal, a portion of the proceeds will go to the oncology team in Faro. Already, €3,000 has been donated through SheUltra Legacy via Just Giving links, and two breast examination mannequins will be provided to help nurses train and demonstrate how to check for cancer signs.
SheUltra stands out for its inclusive nature and careful design tailored to the female experience. There is no time limit: each woman participates at her own rhythm, without pressure. The medal is awarded at the start, honoring those who have passed away and those continuing to fight cancer. The entire organization and support are handled by women—from the medical team to the assistance stations along the route—creating a safe and welcoming environment.
The event also enjoys local support from the Associação Free Challenge and the Associação ATR-Algarve Trail Running, aiming to encourage more people to join other community events and use SheUltra as a platform for engagement and inspiration.
For founder Huw Williams, living with stage 4 cancer, choosing Portugal goes beyond international expansion: it's about bringing the conversation on cancer into the light, creating a safe and powerful space where women can move together, talk openly about their health, undergo screenings, and act early.
"SheUltra is not about competition—it's about connection, health, and courage. We want every woman to finish the event thinking: if I could do this, I can do anything." — Huw Williams
SheUltra Portugal – November 1, 2025 | Algarve
(Praia da Falésia – AP Victoria Sports & Beach Hotel)
More information: https://portugal.sheultra.com/
Donations: Just Giving links
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