Lisbon's University Parties Sizzle as Spanish Drink Brand La Casera Steals the Show

Lisbon's University Parties Come Alive

Between barbecues, concerts, and laughter until dawn, Lisbon's traditional university parties have proven once again that the academic spirit is more vibrant than ever. The start of the academic year brought an explosion of energy and sound to the venues of the Lisbon Polytechnic Institute, where socializing, music, and the desire to make the most of every moment defined the students' agenda.

A Refreshing Trend Emerges

It was in this relaxed and vibrant atmosphere that a new trend began to take shape: a light drink with a summer flavor and Spanish soul, which quickly became a topic of conversation among groups of friends.

A Brand Directly from Spain Refreshes Lisbon

The star is La Casera, a Spanish brand with over 75 years of history, a leader in Spain, present in 2 million homes, which made an appearance at four of the largest university parties in the capital. The brand, which arrived in Portugal in 2024, wanted to toast the youth with something different: a lighter and more refreshing alternative to the usual drinks.

With refrigerated backpacks and plenty of good cheer, 8,000 chilled La Casera cans of the three varieties in the range were distributed: Tinto de Verano Limão, Blanco de Verano Limão, and Tinto de Verano Limão 0.0%. The mission? To bring the Mediterranean flavor to an audience that lives the night intensely but seeks more balanced and practical options.

Three Flavors, One Spirit: Celebrating Without Complication

Each of the drinks presented its own charm. The Tinto de Verano Limão combines red wine with genuine La Casera soda and natural lemon juice, with only 3.4% alcohol and 25 kcal per 100 ml. The Blanco de Verano Limão is based on white wine, with only 2.5% alcohol and 22 kcal per 100 ml. Both won fans for their characteristic citrus explosion, light and fruity flavor, quality ingredients, and being a ready-to-drink product. The perfect drink for those who want to refresh their palate without excess or complications.

But it was the Tinto de Verano Limão 0.0%, without alcohol and with only 18 kcal per 100 ml, that surprised many of the university students – several claimed it was "the tastiest of all." In a context where responsible consumption is increasingly relevant, this non-alcoholic version showed that it is possible to toast with taste and conscience.

The Experience That Won Over the Freshmen

La Casera's action at the Freshmen Reception parties, among ISCAL, ISEL, ESTeSL, and ESELx, was a true success. The promoters, equipped with refrigerated backpacks and branded clothing, moved through the venues offering the drinks and inviting participation in the "wheel of fortune," where everyone won gifts, from hats and fans to ribbons and cloth bags.

The feedback was immediate and enthusiastic. Many students who had never heard of the brand recognized the flavor of "tinto de verano" from holidays in Spain. Others discovered a new way to enjoy the night with a drink that was "lighter, more refreshing, and different" from other low-alcohol options. And there were those who asked for more.

"It was one of the most talked-about drinks of the night," shared one of the promoters. "The non-alcoholic version surprised everyone. Many said it was the best in flavor."

From Socializing to Lifestyle: The New Trend That's Here to Stay

The brand's action showed that the university audience is open to new experiences and that the concept of "drinking well" no longer just revolves around quantity, but quality and the moment. La Casera knew how to interpret this desire for lightness and celebration, with "ready to drink" products that adapt to both a night of partying and a dinner among friends.

With low alcohol content, fewer calories, and quality ingredients, these drinks represent a new style of consumption: relaxed, sociable, and full of flavor. The Mediterranean spirit, with its touch of lemon and the contagious joy of Spanish squares, invaded Lisbon's nights and promises to stay.

Gifts, Laughter, and the Flavor of a Summer That Isn't Over Yet

Lisbon's university parties served as the stage for this celebration of socializing and freshness. Among toasts and music, thousands of students discovered that summer can extend into October, all it takes is a chilled can and a shared smile.

With the success of these activations, carried out in partnership with Medialivre, La Casera consolidates its space in the Portuguese market and proves that there is always room to toast to life... even when classes have already started.